El nuevo Marketplace digital automotriz Autopia.bo necesitaba anunciar su lanzamiento en el mercado nacional con una campaña de presupuesto reducido que muestre su atributo de rapidez en la venta de vehículos usados.
La solución
Generamos “Se vende o se vende”, una campaña compuesta por microhistorias de 15 segundos para difusión en distintos medios, que mostraban mediante el recurso creativo del humor y la presencia de vehículos que “desaparecen rápidamente” la referencia al atributo de velocidad en la venta.
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