La industria bancaria ha perdido mucha credibilidad, más aún en este contexto de incertidumbre económica y miedos por la pandemia.
La Solución
Aprovechamos la publicidad, en uno de los medios más utilizados por los bancos, para decir las cosas como son, sin caretas ni pretensiones. A través del humor, desenmascaramos clichés y nos acercamos al público de manera honesta, categorizando al BCP como un banco para creer, siendo consecuentes con la esencia “Lo menos parecido a un banco”.
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